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The must-read summary of Chris Zook's book: "Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Future Growth". This complete summary of the ideas from Chris Zook's book "Unstoppable" shows that, sooner or later, every company tends to reach a point at which its historical rate of growth flattens out. When you reach this junction, you have to decide whether or not to move to a new and different core business. In his book, the author explains the seven-step process that you can use to redefine your core business once this growth levels out, allowing you to move on to the next big thing. This summary provides an effective framework that you can follow in order to build new success by commercialising your own hidden assets. Added-value of this summary: - Save time - Understand key concepts - Expand your business knowledge To learn more, read "Unstoppable" and discover the key to finding new opportunities for growth.

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