Brève description / annotation

Since its first publication in French in 2018, The Big Book of Perfume has been translated into a dozen languages, becoming an indispensable resource. This revised and expanded edition features new contributions from experts in a variety of fields who share their unique experiences and their thoughts on perfume as a globalised cultural product. Perfumers, managers, evaluators, distributors, scientists... a dozen new interviews accompany this reissue increased by 16 pages, revealing the latest metamorphoses of a changing industry, especially in the fields of international distribution, communication or production of raw materials. The global perfumery market is now worth over 50 billion dollars, with several thousand new products launching every year. But it is also an industry with a long history of cultivating secrecy and mystery. This book contains the answers to all your questions on a truly fascinating subject: How does the sense of smell work? How has perfumery developed over the centuries? What is in a perfume? Who are the perfumers behind fragrances, and what does their daily work look like? What happens between the birth of an idea and the moment when a new bottle hits the shelves? How is mainstream perfumery shaped by marketing? What is the role of independent perfumery? How does a fragrance survive in the long term after it is launched? How do I educate my nose and become a knowledgeable perfume lover? For the first time, a book - designed by the collective Nez - offers you answers to all these questions that you had never dared to ask. Discover the history of perfumery over the centuries, follow step by step the chain of design and manufacture of a perfume and explore behind the scenes of a complex industry, but also in full mutation. Fully illustrated, The Big Book of Perfume is an ambitious and demanding work, but within the reach of the greatest number, both enthusiasts and simple curious. The deliberately transparent and pedagogical tone combats clichés, preconceived ideas, and goes against sometimes intimidating or nebulous speeches.

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