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Understanding the new hyper-connected generation on social media, including YouTube, Twitter, Instagram and Vine... . John Wood, Founder of the NGO Room to Read \"I left Microsoft 15 years ago to create Room To Read to give access to education to children in developing countries. This insightful book effectively explains how an organization like ours can leverage this passionate community of fans empowered by new technologies to reach their goals faster.\ » Jasper Donat, CEO of YouTube FanFest \"This new generation of fans can be described with three simple words: authenticity, accessibility and interaction. #FANS explains this media revolution in an effective way whilst providing great guidance on how to embrace it.\ » Bing Chen, Co-Founder and Chief Creative Officer of Victorious, Inc., former Global Head of Creator Development and Management at YouTube "Historically, content was king. Today, we're in a domain where fans have driven the most material shifts in media's evolution: from the migration to mobile-first screen experiences, YouTube stars as the new mainstream celebrity, and beyond. This is a perfect way to celebrate the next wave of media.\"

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